For The Doers

We’re two Army veterans, West Point classmates, flight school wingmen, and now co-founders on a new mission to change the way America thinks about cannabis.

Like many, we came to cannabis not as teenagers looking to get high, but as adults searching for tools to manage pain, improve sleep, and bring more balance into our lives. The problem? The cannabis world is a mess. Strains are inconsistent. Labels are full of jargon. Dispensaries can feel like foreign territory. And even though millions of people use it, cannabis is still wrapped in stigma; Something you hide, not something you talk about.

When we started talking to other users, the message was loud and clear:

  • People were guessing on dosage and getting it wrong.

  • They were picking strains based on random names and ending up with bad highs.

  • They felt awkward or out of place in dispensaries.

  • And they hid their use to avoid judgment.

That’s why we built Cirro.

Cirro exists to make cannabis easy, intentional, and stigma-free. We’re here to guide people through every step (from understanding what to use and why, to sourcing it responsibly, to tracking what works for you) so cannabis becomes a functional part of your life, not a gamble.

But this is bigger than cannabis. This is about reclaiming the narrative. It’s about showing the world that cannabis users are disciplined, driven, and deeply engaged members of society.

That’s why Cirro will be out in the open, building a visible, unapologetic community.

We believe the future is one where using cannabis carries no more judgment than having a glass of wine. Where people can say, “I use cannabis,” without fear, hesitation, or apology.

This is the movement.

Cirro is for the ones who want to live well, live fully, and live without stigma.

Join us, and let’s change the story together.

Bird's eye view of a winding road through a dense green forest.

Leadership

Founder of Cirro Insights, Eddie Alviso

Eddie Alviso Founder

West Point graduate and former U.S. Army Apache pilot. MBA candidate at Harvard Business School, building Cirro to make cannabis choices precise, safe, and enjoyable for everyone.

A cyclist wearing a red jersey, black shorts with blue and white lettering, white shoes, sunglasses, and a helmet, riding a black road bike in a dark outdoor setting.

Will Derrick Founder

West Point graduate and former U.S. Army Black Hawk pilot. MBA candidate at UT McCombs and VC Fellow at Quake Capital, bringing an operator’s discipline and an investor’s filter to how we scale.